The SEO industry is a very tough world. Every serious marketer knows by heart. And, even if you appear on the first page of Google for a competitive keyword, still, you want nothing more than occupy the spot-on-demand position 1. Hey, you already have an executive role. For example, it ranks fifth in the country. But deep down, you know you want more. What's all the hype about being ranked number one in Google, anyway? Here's the simple truth: Your Google keyword rankings can make or break a business. Just imagine for a moment for you to finally occupy the top spot. Your soaring traffic. Basically, you attract 33% of all search traffic. Not only that, you become ten times better than your competitors in terms of credibility, conversions and sales - the ultimate goal. Maybe now, you're saying to yourself that increasing your ranking is impossible. Let's get this thing clear: it can boost your position for high volume keywords. All you need to do now is follow the strategy of this article. Combine these tips with dedication, consistency, and creativity. Sure enough, you'll arrive at that jackpot. "Nuff said, let's get started!
1. Know your bottom line's search rankings. The first and most important step to actually moving your current Google rankings up is to know where you are currently . Doing this will help you determine what to work on with your baseline data. If you don't have a baseline, is there a way you can improve. " Diagnosing " your article's ranking for you Now you can:
Use the manual method.
Take advantage of a ranking checker.
To manually search for rankings, simply enter a keyword into Google's search box and look for your article. Since you're already showing on page 1, this method shouldn't take a lot of time - unless you're not. I manually checked the current Google rankings for one of the top-performing posts using the keyword "Best Blog Tips." Google told me that I took 9th place.
The second method is to use a ranking check tool called a pension scheme. You can use it for free. All you have to do is type in your content that is currently ranking for the primary keyword. Don't forget to enter your domain name.
After I entered the keyword and domain name into the search results page, and clicked "Go!", the results page showed my keyword "best blogging tips", which is 9's current position.
In addition to my Google keyword ranking results, the results page shows me other details like my average monthly search volume for my keywords and my AdWords average cost per click.
2. Look for variations of your main keyword. Your main keyword isn't the only thing you need to focus on. One of the ways to improve your rankings is to find more keyword opportunities. We're talking about keyword changes. Consider LSI keywords and long-tail keywords. Learn more about variations on these keywords, how to look for them, and how they can help improve your content below. 2.1. LSI keywords
What are LSI keywords? These are keywords that are semantically competitive with your main keywords. LSI stands for Latent Semantic Indexing. For example, if I typed the keyword " best blogging tips " into Google, I would simply scroll to the bottom of the page and check for "related searches." These are related keywords that I can use to improve my content LSI keywords.
Why are LSI keywords important for SEO? Because they help you state your main keywords in other ways, they help you avoid keyword stuffing. Additionally, semantically related terms make your content easier to understand and flow naturally. Since Google can now decipher the context of your article better because of this change in user language, it has a greater chance of getting a higher Google keyword ranking. 2.2. long tail keywords
Next, let’s move on to long tail keywords. These keywords are composed of 3 or more words. Long-tail keywords can easily increase your rankings because of their competitiveness - which of course explains why they are well integrated with your main keywords. Although they don't have a lot of monthly searches, they are usually used by people who are close to making a purchase. Hence their specificity. This means you enjoy targeted traffic and leads.
When you search for terms in Google, it implies or predicts what you might be interested in. Google suggestions are a goldmine of possible search terms for long-tail keyword variations. Another simple, yet paid strategy for finding long-tail keywords is to use a popular long-tail keyword research tool called SEMrush. Integrate your LSI and long-tail keywords in your introduction, H2 tags, image captions, basically anywhere. Make sure you do this in a very natural way.
3. Publish relevant topics to support your base content. Cornerstone content refers to any content that performs well. In this case, your cornerstone, content, is people who are already ranking well. In order for this content to rank higher for Google keywords, link to specific content on similar topics. If you don't already have one, start addressing different angles of your topic to build relevance. Remember to use this powerful internal linking strategy to further improve your rankings already content. Consider the structure of a pyramid. Internal links to these content tell Google that it is very important.
The top right and bottom vertices represent your post while the base represents all other similar topics that point to your main post. As you create relevant topics, optimize them for keyword variations such as your LSI and long-tail terms. If you install Yoast SEO Premium to your WordPress blog, you should be able to use the plugin's internal linking feature. So, when you write future posts on your blog, Yoast SEO Premium will check if they are related to your popular content and suggest you link to it.
4. Consideration about web search engine optimization. On-page SEO refers to all the improvements you can make to make your blog rank higher. Here are a few on-page factors that you need to be aware of to optimize your right Google rankings right now: 4.1. website speed
Google makes it clear that it uses a website's speed as one of its ranking signals. A speed of less than 2 seconds is the way to go. The reason for this is that Google wants to provide a positive experience to its users. Basically, web pages that load slowly create problems for people to complete transactions. A high bounce rate and a reduction in the number of pages you see pull down your rankings. Faster website speeds also allow search engine spiders to efficiently crawl multiple web pages. To speed up your website:
Lets you redirect to the bare minimum.
Remove unnecessary characters in your code.
Reduce image file size while maintaining quality.
4.2. title tag
Pay attention to your title tags. Your title tag will help Google understand the context of your article.
Not only that, but it affects the likelihood that users will click through your articles in the SERPs. So it doesn't really matter if you're ranking fifth because a bad title tag lowers your blog engagement. Now that you're optimizing for keywords, Moz recommends that you start with your main keyword close to your title tag. Remember not to overpronounce your keywords in your title tags. Make it fully visible in the SERPs and don't write lengthy title tags. Make it unique and descriptive for a positive user experience. 4.3. meta description
Detrimental to your title tag is the meta description. This is a 160-character snippet describing what your blog content is about.
You should know that having your meta description has no direct impact on the ranking of your post. But it does help improve your Google keyword rankings indirectly by increasing click-through rate , time and also making people stay to read your content. Remember to include your main keyword in your meta description so Google will show it on the search results page. Keywords in your meta description will also stand out if someone searches for your topic using those terms. Visitor behavior elicited using the active voice. Treating your meta description as an " ad " should force the user to click through. Include a call to action, such as "read" help. 4.4. Image SEO
Are you optimizing images for better search rankings? Your text in your article isn't the only thing that matters. Images don't just break up a huge Latest Mailing Database piece of text and make your blog content skimmable. When it comes to SEO, images help improve your rankings because they give Google more information about what a blog post is about. Let's assume you already have a picture in your article. Here are further optimization tips to tweak your image SEO.
Name your featured blog post image with your main keyword.
Accurately describe your ALT tag images. This will show that the image failed to load in your case. In the image above, with a good ALT tag it would be "Bumping the wall blue mailbox."
Write a good image title to increase the click-through rate of Google image search.
Further describe your image in your title. The title right behind the image after people see your blog.
5. Have a good link building strategy. Links are still one of the biggest factors affecting your Google keyword rankings, so don't miss them. They elevate or undermine your authority in Google's eyes. In fact, a Google study that was recently done found that the power of links has become more important than ever.