you're preparing to reopen once you can. If you are open, share how you have adapted to hygiene and distancing requirements. Let them know you're company employee list still there. It means a lot in a world that feels like it has "gone dark ". DO: Find your audience's pain points. Your crisis content shouldn't just focus on your business. Expand your reach a bit and think about how you can offer information, advice, and resources to help people with the many challenges they face. Remember that people's concerns change with the crisis. Don't assume that last month's search will be popular today.
Go to Google Trends and search for keywords that might be relevant. Many are what you might expect. For example, the keyword “webinar” saw a huge boost in popularity in March 2020, and search volumes are still higher than they were before the company employee list coronavirus pandemic. The same goes for other pandemic-related keywords such as: Work at home Video conference home office Unemployment “Distance learning” fell slightly in the s ummer, but rose again in late July and August.
“Face masks” have seen a similar trend. Is there a connection between some of these common concerns and what your company offers? Get off the beaten track. You might not be able to afford the latest and greatest conferencing platform, but you might be company employee list able to make someone's work-from-home day a little easier with noise-canceling headphones. Find your niche and make it work. DON'T: Capitalize on the crisis. In March 2020 , Toronto-based food ordering app Ritual sent out an email promoting its services as a resource during the new (at the time) pandemic guideline.