Web Analytics: Good web analytics is all about the pursuit of truth. When you’re setting up your tracking, you need things to be as perfect as possible. And, when you’re evaluating your data and looking for insights, you need to be able to interpret your data in reliable and meaningful ways. Refiners excel in both of these areas, making them a perfect fit for web analytics. Conversion Rate Optimization: Optimizing web sites through repeated, deliberated testing is like breathing for Refiners. It’s how they live their lives, so they’re a perfect fit for conversion rate optimization (CRO).
In addition to being good with data, they’re Whatsapp Database also good at using data to construct new hypotheses, so most CRO experts usually have a lot of Refiner in them—even if it isn’t their dominant marketing personality type. Paid Search Advertising: Refiners aren’t always great at putting together new content or creative, but once paid search campaigns are up and running, Refiners are great at diving into the data and figuring out how to take those campaigns to the next level. Consultant Roles: Whether they work as actual consultants or simply play a consultant role on the marketing team, most Refiners do very well in an advisory role.
Here, they have the ability to use their knowledge, expertise and analytical abilities to come up with ways to improve marketing campaigns and processes, but they don’t actually have to implement their suggestions themselves. Their job is to simply point people in the right direction, which is something Refiners are very, very good at. More than almost any other marketing personality type, how successful a Refiner is at work depends on whether they’re working a job that plays to their strengths. The more a Refiner can focus on data and optimization, the happier everyone will be.