Of course, the example is much more pronounced, but as a rough estimate, we can use the 3.4% as the monetary amount lost on the total profit (provided the advertiser is integrated via GTM). With large volumes, admitad displays small numbers in absolute values. But when testing plugins such as Adblock, AdBlock Plus, Privacy Bagger, Ghostery, FairAdBlock, and SimpleAdBlock with default settings, tracking code calls are not blocked. To give you an idea of the percentages detected, here is some sample data on active ad blockers found in the browsers of advertisers' website visitors across different segments of the
admitad traffic channel: Instead of a summary “I think it is crucial to create an open ecosystem, suitable for all participants, through the joint efforts of several major players from different sides. We need to have an open dialogue with the ad blocking software jewelry retouching service representatives who are responsible for setting the blocking rules,” says Admitad CEO Alexander Bachmann. "There's also a need to block so-called 'unwanted' advertising, and help tech players not associated with 'invasive' ads, but who are still connected to the ad industry, we're talking here of CPA networks and tracking scripts. “Admitad is working tirelessly to resolve this issue.
We are working to improve tracking to capture the greatest number of actions targeted by affiliate channels. We think this improvement is important because it would give our publishers a way to focus on monetizing traffic and a way to forget about fighting ad blockers. “We also recommend that our colleagues join us in working on this issue as well. Ad blockers are our partners in the fight against unwanted, invasive and inappropriate advertising. They are best seen as positive players in the advertising market, where we all work together. »