We are social and kepios work together to publish a detailed digital report at the beginning of each year, which conducts a comprehensive survey of digital usage in countries around the world. The latest "Digital 2022: taiwan" report was released on february 15. In the previous article , we have sorted out eight key points about the general situation of digital use in taiwan; this article will go further and focus on community use. Key data and insights. Without further ado, let's take a look:
Why is social marketing important? Brand exploration and evaluation are all here
The data pointed out that there are 21.72 million internet users in taiwan, accounting for about 91% of the population; while the number of active logo design community platform users is as high as 21.35 million, accounting for 89.4% of the entire taiwan, an astonishing proportion; in terms of growth rate, internet users an increase of 1.3% over last year, and an increase of 8.4% in community users, which is obviously ahead of schedule; in addition, the average daily internet time of citizens is 8 hours and 7 minutes, of which a quarter of the time (2 hours and 4 minutes) is used for social media shows the high level of activity among taiwanese internet users.
It is not uncommon for taiwanese to use social media. More importantly, social networking does play an indispensable role in consumers’ shopping journey: according to the survey, 27% of users use social platforms to explore brand information; a quarter of community users look for fun and easy-to-buy things on the platform.