Jul 16, 2022
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Download this free Content Calendar Template Phone Number List Kit to complete this step. You can also use the Semrush Marketing Calendar tool, which works as a collaborative editorial calendar. It allows you to monitor progress in real-time and integrates with Google Analytics. content calendar tool Make sure to share your content calendar across the entire company. Ideally, you should actively involve other teams in enhancing and improving the calendar. For instance, engaging customer-facing teams ( Phone Number List ales) and encouraging them to add their ideas can make your content more customer-centric. It can help position the (content) team not Phone Number List as a ‘group of writers and grammar enthusiasts’ but as a critical part of the company’s pipeline and revenue-building engine. David McCarthy, Chicago-based Content Marketing Strategist Plan Content Production Try to come up with ways to make content production more effective upfront. Phone Number List You’ll create better content with less chaos. At the content strategy planning stage, think about some high-level solutions that can improve your content production cycles and save you resources. Start with: Examining your available Phone Number List resources (e.g., content budgets, content team members, etc.) Mapping out the approximate timeline and cadence ( Phone Number List how many content pieces you plan to produce monthly) Finding potential bottlenecks and opportunities for optimization (e.g., would working with internal subject matter experts help you with content research?) Assessing the budget and time needed to produce content to meet your goals Deciding whether you will outsource content production or keep it in-house.