Apr 10, 2022
In Welcome to the Forum
Do you like polls? Or do you really like polls? With social media polls, getting feedback from your audience on questions like these is easier than ever. Twitter jumped on the bandwagon early on; more recently, Instagram made polls even more visual and interactive buy email list by adding the option to its Stories feature. Getting and integrating consumer feedback has always been important for marketers, and polls, polls, and votes can generate excitement. What's interesting about social media surveys is how they make data capture and user engagement so intimate and immediate. On Instagram Stories, for example, users can get feedback on what to wear or where to dine in seconds. Take a photo or video, add the two-option poll, share, and immediately start seeing real-time results. Results are updated constantly, so subscribers buy email list can keep checking back to see the latest results. Instagram social media polls marketing It seems the polls are a little behind on social media. Twitter, Facebook and Instagram have poll options; on Snapchat, the social polling app Polly is a hit with teens. You've probably seen examples of surveys in action from influencers, friends, and even a brand or two. Why polls fascinate us Here's a little anecdote from the 90s for you: Before 1995, blue M&M's didn't exist. Instead of blue, we had beige M&M's. But in 1995, Mars was ready to change things. In a brilliant move, the company gave the decision to the public. Candy lovers could call a 1-800 number to vote for blue, pink or purple to replace tan. By the end of the two-month campaign, 10 million votes had buy email list been cast. The winner? Blue, with 54 percent of the vote. The success of the M&M'S voting phenomenon demonstrates how much we love polls and voting. Tens of millions of us vote for our favorite American idol. We follow the political polls fiercely to get a glimpse of the future. We fill out BuzzFeed polls ranking the best Harry Potter character . We swing the vote at election time (some of us, anyway).